Q3 2025

Q4 2025

Q1 2026

Q2 2026

Q3 2026

Q4 2026

Q1 2027

Q2 2027

Q3 2027

Insight Cloud Roadmap

Building capabilities that support customers loading funds independently in Insight Cloud, subscribing to apps and managing subscriptions.

Released to Production

Insight Cloud

Wallet & Subscribe

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Enhanced sidekick cards to better highlight providers and featured collections on the store.

App Store Sidekick Cards

App builder tools to run python models on scalable infrastructure.

In Progress

SBT App Compute Framework

Introducing a framework to build out notifications to assist user in knowing when important things happen.

Completed

Notification Center

The ability for a configurable app store. This paves the for deeper CMS integration throughout the product. This will unlock Publisher Storefronts.

App Store 2.0 (CMS driven App Store)

Breaking the rigid roles framework in IC to support more scalable roles and permissions framework.

Custom Roles

An AI Concierge to help acclimate you to Insight Cloud and get the most value out of the apps you have access to.

Subscriber

Insight Cloud Concierge™

Market your value on Insight Cloud through a dedicated storefront for your business and apps.

Marketplace

Storefronts

Converse with an AI agent to derive deep insights out of multiple app’s output that you have access to. Tie together common threads across all your apps to uncover new trends.

AI | Cross-App Insights

Systemic support for a multi-tenant solution to improve the scalability of Insight Cloud.

Creator

Multi-Tenant Platform Architecture

Create and save the AI context for your app inside a text editor in Insight Cloud. The app context helps the Intelligence tool provide accurate answers. Replaces the old workflow of editing YAML files in OneDrive.

AI App Context: Edit your app's context in the platform

View, filter, and export up to 1 million rows of your app's raw output data directly inside Insight Cloud. No need to request Sigma access or wait for engineering to pull a data dump.

Data Layer: View and export your app's data

A dedicated home in Insight Cloud where you can find all your apps and navigate to their settings, instead of digging through org settings or scattered pages.

Creator Area: One place to manage your apps

Being able to generate CSVs of audiences from apps using Seek Intelligence

AI Audience Identification & Download

The ability to set up metrics thresholds on top of your app data and get alerted when met.

Streams MVP

Pre-generated streams built by Seek

Prebuilt Streams

Publishers will be able to manage and create collections in platform, and publish changes to the app store.

First Class Collections

Save a draft of your AI context, test it against the analysis agent in a sandbox, and only publish once you are confident. Iterate safely without breaking the live app.

AI App Context: Test context changes before publishing

Upload a CSV or Parquet file as a new data source in Insight Cloud. No IT request, no engineering involvement.

Data Layer: Upload your own data (CSV or Parquet)

Moves app version detail information out of App Catalog Edit App and into a dedicated, scrollable tabbed view within the new Creator Area, plus a first pass at App AI Context.

In Review

Creator Area: App Version Details View

In platform tooling to create and manage storefronts on the app store as well as any storefront level content.

Planned

Storefront Creation / Mgmt

Create context where none exists, plus import ability. Recreates the D&amp;A pipeline inside the platform.

AI App Context: Auto generated for you in platform

Open any app and see all its published versions, which customer orgs are on each version, and when each version was installed. Read-only view inside the Creator home.

App Management: See which customers are on each app version

The ability to leverage AI to analyze data a customer BYODed

AI Insights from BYOD

As a publisher get access to who is subscribed to your apps, subscription revenue and renewal timelines.

Subscription Management

Upgrade or roll back all customer orgs for an app to a specific version in one workflow. No more org-by-org manual steps.

App Management: Upgrade or roll back all customer orgs at once

Scheduling an analysis agent prompts to run at a certain cadence and surfacing the output into your feed.

AI Prompt Streams

Reimagining the variant creation experience to make it more prominent and valuable on the platform

Variants 2.0

More advanced stream functionality

Streams - More Complex Triggers

Setting up ways to act upon streams via Ibotta and Liveramp

Activation MVP

Connect your S3 bucket directly in Insight Cloud as a data source, with scheduled refresh and failure notifications. Built for creators who already land their file pipelines in S3.

Data Layer: Connect S3 as a data source

When a customer activates an app, they get recommended alert (Stream) templates out of the box, instead of building them from scratch.

Streams: Recommended alerts built into each app

How might we restructure/design the app details pages with more elevated and connected content (stories, links to storefronts, etc) — space for more engaging media, and hooking it up to Payload for deeper configuration.

CMS Powered App Details Page

Add one or more customer orgs to an app subscription directly from the platform. No more App Store flow or wallet reload steps required per org.

App Management: Add new customer orgs to an app from the platform

Integrating with other platforms outside of Ibotta and LiveRamp

One-to-Many Integrations

The ability to sign up for Insight Cloud and subscribe to apps and intelligence without talking to us

Self Service Signup

Baseline platform-level content sharing

User-Level Content Sharing

App Store evolution to better present the full scope of the Publishers on IC and the value they provide without relying on showing all app cards on the store.

Publisher Centric App Store

Publisher analytics on store visits and usage.

App Store Analytics

Transforming our home page experience to be more centered around delivering relevant value instead of purely navigation-based.

Widgetized Homepage

Activation - Future

Usage analytics for publishers about each of their apps usage patterns.

App Usage Analytics

Tell the platform what data model you need in plain language, and it builds the underlying model for you.<ul><li>Creator says "I need a model that calculates monthly retention by customer cohort"</li><li>AI builds the underlying data transformation (SQL/dbt-style logic that produces a new derived table)</li><li>Use case: creating new computed data from scratch</li></ul>

Creator: Build data models in plain language

Save sets of test prompts, replay them against any draft AI context, and compare scored results in-app. Includes draft revision history so you can revert with confidence.

App Context: Save and replay AI context tests

How does seek charge publishers for advertising, premium placement, and paid promotions on the app store.

Advertising and Promotional Tooling

Enable marketplace shoppers to follow Publishers so specific content from that publisher can be pushed into your Feeds.

Follow Publishers

How does an AI Agent help assist the publisher support process so that we enable publishers to effectively stay on top of their support queue / requests.

App Support Flows

Ask the platform questions about how your app is performing and get direct answers, no dashboard required.

Ask questions about your app's performance

A native chart builder that covers the most common visualization needs, reducing the need to use Sigma for everyday charts.

Built-in chart builder

Introducing AI into the app store listing management for improved tagging suggestions, written content creation, and eventually other image content creation / modification.

AI Assisted Listing Management

Describe AI context updates in plain language. The platform handles the underlying changes.

Update AI context by chatting with it

An AI assistant guides you step by step through building an app: pick a template, map your data, preview the result. No code required.

Guided app builder — no code required

Browse a library of app templates, see which ones match your data, and start from a pre-configured starting point instead of building from scratch.

Browse app templates that match your data

Create Add-Ons that are valuable to apps so subscribers can opt to pay for or enable free add-ons to get more value, enhance app stickiness, and subscription retention.